Gossip

Expensive new Logo; design consultancy escapes with wheelbarrow

by Sniffer | posted on 21 April 2004

Note: if you work for Intec Telecom Systems, you should probably not read this. However, the rest of you: Examine, if you have the inclination, the two logo designs shown.

Intec's costly logo

On the left, is the bog-standard place-holder design which Microsoft Publisher will give you as a corporate logo if you ask it to design a business card.

Boring MS placeholder

On the right, is the new logo for Intec Telecom Systems - a fine commercial organisation, currently impressing passers-by at Billing Systems 2004 in London.

Hands up, all those who can recall the famous Dogbert "Brown Ring Of Quality" corporate logo design, and who thought it was a far-fetched joke ...

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