PR releases

Orange Selects iAnywhere to Manage Mobile Devices for Business Services Customer Development Team

by Staff Writer | posted on 19 October 2006

Maidenhead, UK, 17th October 2006: Sybase iAnywhere Inc., a subsidiary of Sybase, Inc. (NYSE: SY), today announced that Orange has purchased its Afaria® solution, to manage approximately 400 mobile devices used by Orange's field–based Business Services customer development team. Orange Business Services will use Afaria® to push out company information, case studies, and handset & tariff pricing to its field sales force. Afaria® will replace Orange's current method of burning information onto CDs and distributing them via post. With Afaria® in place, administrators at Orange Business Services will silently and efficiently push out data to the sales force via laptops and handheld devices across the Orange network, without requiring intervention by the users themselves.
"Sybase iAnywhere's Afaria® software will enable us to further improve efficiency and service levels, while maximising the productivity of our workforce," said Clive Richardson, Director of Business Products, Orange Business Services. "We are confident that the iAnywhere® solution will help to fulfil the overriding aim of driving continuously for improvements in service and performance."
"We are delighted that Afaria® has been chosen to be a part of this mobility initiative," said Alison Henderson, Operations Director of iAnywhere EMEA. "Organisations can underestimate the challenge of managing the distribution of software and information to a mobile workforce. Orange recognises the need to control these processes centrally in order to guarantee the integrity of information and software on the mobile device. We look forward to sharing our solution and the expertise we have developed to help companies achieve business breakthroughs at the front lines."

About iAnywhere

iAnywhere® enables success at the front lines of business. The company holds worldwide market leadership positions in mobile and embedded databases, mobile management and security, mobile middleware and synchronisation, and Bluetooth® and infrared protocol technologies. Tens of millions of mobile devices, millions of subscribers, and 20,000 customers and partners rely on the company's "Always Available" technologies, including SQL Anywhere®, Afaria®, OneBridge®, and the AvantGo® mobile Internet service. iAnywhere is a subsidiary of Sybase, Inc. (NYSE:SY). Visit for more information.
Sybase®, iAnywhere®, iAnywhere Solutions™, SQL Anywhere®, Afaria®, OneBridge®, RFID Anywhere™ and AvantGo are trademarks, registered trademarks or service marks of Sybase, Inc. or its subsidiaries. ® indicates registration in the United States of America. The Bluetooth trademark and logos are owned by Bluetooth SIG, Inc. and any use of such marks by iAnywhere is under license. All other company and product names mentioned may be trademarks of the respective companies with which they are associated.

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