News
When it comes to cars, women like Bluetooth and GPS!
by Guy J Kewney | posted on 17 October 2007
A sunroof (says a survey) is "the most over-rated feature on a car." Bluetooth, by comparison, is second highest on their "must have" list.
Top five features for a car, says John Sternal, Vice President of Marketing Communications of LeaseTrader.com are:
- Fold-down back seats for more storage room
- Bluetooth capability
- MP3/iPod connectivity
- Automatic open/close hatchback
- GPS technology
"It turns out, women still don't have gadget envy when it comes to car features," said the company, which helps people transfer car leases.
Sternal recently polled a number of the company's female customers on their favourite car features. "And despite all the recent hype surrounding everything technology from iPhones to WiMAX, women want functionality in a car."
Still, at least they like Bluetooth, MP3s and GPS, eh?
Technorati tags: Bluetooth
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