News

Mast crucifix hysteria: is this the way to sell wireless?

by Guy Kewney | posted on 26 November 2004


A new solution to "mast hysteria" might be (they think in Germany) to make phone antennae look more like religious icons.

Guy Kewney

Picture courtesy Deutsche Welle

As Deutsche Welle shows, you can go too far. "The latter crosses the line for some congregations," wrote the news site.Yes, but does it solve mast hysteria?

For 25,000 Euros, you can get a crucifix (the item that "crosses the line, geddit?") antenna from Industrieanlageabau - or a tree, complete with realistic bark.

The report says the mayor of Schwabhausen, in deeply Catholic Bavaria, has come out against such an antenna in his village church. But others have gone ahead: "Everyone recognizes the church now," said Johannes de Fallois, pastor at a church in Neuburg.


More mast hysteria! Well, it's hysterically funny... - You can discuss this article on our discussion board.

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