net.wars: Brought to ebook
by Wendy M Grossman | posted on 08 April 2011
JK Rowling is seriously considering releasing the Harry Potter novels as ebooks, while Amanda Hocking, who's sold a million or so ebooks has signed a $2 million contract with St. Martin's Press. In the same week. It's hard not to conclude that ebooks are finally coming of age.
And in many ways this is a good thing. The economy surrounding the Kindle, Barnes and Noble's Nook, and other such devices is allowing more than one writer to find an audience for works that mainstream publishers might have ignored. I do think hard work and talent will usually out, and it's hard to believe that Hocking would not have found herself a good career as a writer via the usual routine of looking for agents and publishers. She would very likely have many fewer books published at this point, and probably wouldn't be in possession of the $2 million it's estimated she's made from ebook sales.
On the other hand, assuming she had made at least a couple of book sales by now, she might be much more famous: her blog posting explaining her decision notes that a key factor is that she gets a steady stream of complaints from would-be readers that they can't buy her books in stores. She expects to lose money on the St. Martin's deal compared to what she'd make from self-publishing the same titles. To fans of disintermediation, of doing away with gatekeepers and middle men and allowing artists to control their own fates and interact directly with their audiences, Hocking is a self-made hero.
And yet…the future of ebooks may not be so simply rosy.
This might be the moment to stop and suggest reading a little background on book publishing from the smartest author I know on the topic, science fiction writer Charlie Stross. In a series of blog postings he's covered common misconceptions about publishing, why the Kindle's 2009 UK launch was bad news for writers, and misconceptions about ebooks. One of Stross's central points: epublishing platforms are not owned by publishers but by consumer electronics companies – Apple, Sony, Amazon.
If there's one thing we know about the Net and electronic media generally it's that when the audience for any particular new medium – Usenet, email, blogs, social networks – gets to be a certain size it attracts abuse. It's for this reason that every so often I argue that the Internet does not scale well.
In a fascinating posting on Patrick and Theresa Nielsen-Hayden's blog Making Light, Jim Macdonald notes the case of Canadian author S K S Perry, who has been blogging on LiveJournal about his travails with a thief. Perry, having had no luck finding a publisher for his novel Darkside, had posted it for free on his Web site, where a thief copied it and issued a Kindle edition. Macdonald links this sorry tale (which seems now to have reached a happy-enough ending) with postings from Laura Hazard Owen and Mike Essex that predict a near future in which we are awash in recycled ebook…spam. As all three of these writers point out, there is no system in place to do the kind of copyright/plagiarism checking that many schools have implemented. The costs are low; the potential for recycling content vast; and the ease of gaming the ratings system extraordinary. And either way, the ebook retailer makes money.
Macdonald's posting primarily considers this future with respect to the challenge for authors to be successful*: how will good books find audiences if they're tiny islands adrift in a sea of similar-sounding knock-offs and crap? A situation like that could send us all scurrying back into the arms of people who publish on paper. That wouldn’t bother Amazon-the-bookseller; Apple and others without a stake in paper publishing are likely to care more (and promising authors and readers due care and diligence might help them build a better, differentiated ebook business).
There is a mythology that those who – like the Electronic Frontier Foundation or the Open Rights Group - oppose the extension and tightening of copyright are against copyright. This is not the case: very few people want to do away with copyright altogether. What most campaigners in this area want is a fairer deal for all concerned.
This week the issue of term extension for sound recordings in the EU revived when Denmark changed tack and announced it would support the proposals. It's long been my contention that musicians would be better served by changes in the law that would eliminate some of the less fair terms of typical contracts, that would provide for the reversion of rights to musicians when their music goes out of commercial availability, and that would alter the balance of power, even if only slightly, in favor of the musicians.
This dystopian projected future for ebooks is a similar case. It is possible to be for paying artists and even publishers and still be against the imposition of DRM and the demonization of new technologies. This moment, where ebooks are starting to kick into high gear, is the time to find better ways to help authors.
*Successful: an author who makes enough money from writing books to continue writing books.
Wendy M. Grossman’s Web site has an extensive archive of her books, articles, and music, and an archive of all the earlier columns in this series. Readers are welcome to post here, at net.wars home, follow on Twitter or send email to netwars(at) skeptic.demon.co.uk (but please turn off HTML).